In The Press

"Bengaluru-based sleep startup Sunday Rest that sells mattresses online said 70% of its clients re millennials. “We see a lot of people between 25-45 asking us how they can get a mattress that gives them comfort like that of a five-star hotel,” said Alphonse Reddy, the company's founder. "

"Sunday, a ‘sleep-focused’ startup, offers internationally certified mattresses and pillows through its website and a store in Bengaluru. Technology has entered every nook and corner of life, and your sleep is the latest to embrace it. Bengaluru-based startup Sunday Mattresses uses technology to build mattresses that help you sleep every day as if it were a Sunday."

"Whenever Bengaluru-based entrepreneur and former private equity manager Alphonse Reddy needs a solution, he heads to Google, where you can find “video tutorials on pretty much anything you can name,” says the 38-year-old. Reddy, who floated premium mattress start-up Sunday Mattress in 2015, had no knowledge of e-commerce or the mattress business."

“We spend a third of our lives sleeping, but how much time and money do we invest to get a good night’s sleep?” asks Sunday’s founder Alphonse Reddy. Sunday started off with two mattress models priced between ₹16,000 and ₹50,000, and recently launched a third, cheaper model."

"Mattress is the single most important piece of furniture that you will buy for your home. It is where you spend the most amount of time by any measure. However the retail buying experience is completely opaque with a few hundred models to choose from..."

"Buying a mattress might be the easiest thing to delay. The chore of going to a department store to search for one is hardly something you want to spend your well-earned weekend doing and faced with the thought of getting stuck in a traffic jam, navigating a crowded shop and dealing with disinterested shop assistants is enough to put you off mood. "

"Mattress is a major cause of ineffective sleep. But many of us make an understanding with it as we have paid for it. But Sunday mattress promises you happy sleep for life"

"It is incredible what a single night of blissful, uninterrupted sleep can earn you: a productive day at work, excellent (and faster) work-out results. If children get a good night's sleep everyday, they are also likely to grow taller, say experts."

"A major chunk of time spent at home is on our mattress, sleeping. Despite that, very few spend time or money to get themselves the perfect mattress."

"Sunday offers a hundred nights risk free trial with which customers can get a full cash refund if they are not happy with the mattress."

"We started www.sundayrest.com with a need to fill a gap in a space that is somewhat cluttered- it is not easy after all to choose a mattress."

"Design is considered as an integral part of the product development and design is not about how the product looks but how it functions."

"Sunday wants to stand for everything related to 'sleep' and we want to continue building the company in that direction"

"The company will follow omni channel (both online and offline) strategy to operate its business. It plans to open 50 experience centres in 3 years, along with e-commerce play."

"We will combine the touch and feel of offline with efficiency and ease of online. We have an experience centre at our office in Kasturi Nagar in Bangalore that supports our online sales and we expect experience centres to be central to our expansion strategy"

"Given that the market is highly fragmented and that the product has an unbeatable value proposition, we want to aim at 10 per cent of the $3.5 billion (Over Rs 2,000 crore) market in the next 3 years."

"Better product, better price, better return policy – Sunday has done all the work for you ! All you need to do is relax, sit back and enjoy your perfect sleep."

"Sunday brings attention to detail, enhancing the experience. Designed by an acclaimed Japanese designer, Hiroko Shiratori, the look is a blend of simplicity and elegance, and the pillows come paired with the mattresses, remodeling the way we viewed mattresses thus far."